Streaming is An Unrewarding experience
Imagine putting yourself online for hours without any viewers or engagement. It can feel disheartening and often makes streamers quit streaming.
According to our quantitative research, 1/3 of our users stated that they feel unmotivated to stream due to small viewer turnout.

How do we fix this problem?
Our research has led us to believe that we should promote the motivation to stream for our users by adding more tangible and real-world gifts for achievements further gamifying the experience of twitch streaming. We carried this project out via a redesign of the current Twitch Achievement Page.
UX/UI Designer

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